000 00702nam a2200229 a 4500
999 _c2921
_d2921
020 _a0750629061
082 0 4 _a658.802
100 1 _aYeshin, Tony
_920327
245 0 0 _aMarketing communications strategy 1996-1997 /
_cTony Yeshin
250 _a1st ed.
260 _aOxford :
_bButterworth / Heinemann,
_c1996.
300 _avi,262p. :
_bill
490 1 _aThe marketing series
520 0 _aBusiness
650 1 7 _aMarketing communication
_920601
650 2 7 _aMarketing strategy; Market research; Public relations
_920602
942 _cBK