000 | 00748nam a2200229 a 4500 | ||
---|---|---|---|
008 | 110328s2001 a g 000 eng d | ||
020 | _a0072322977 | ||
040 |
_aBD-DhIUB _cBD-DhIUB |
||
082 | 0 | 4 |
_a658.8 _219 |
100 | 1 | _aBearden, William O. | |
245 | 0 | 0 |
_aMarketing : principles and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
250 | _a3rd | ||
260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2001. |
||
300 |
_axxxvii,596p : _bill |
||
520 | 0 | _aBusiness | |
556 | _a2004-05-05 | ||
650 | 1 | 7 |
_aMarketing _2Spines |
650 | 2 | 7 |
_aBuying behavior; Markeing research; Marketing channels; Market segmentation _2Spines |
700 | 1 | _aIngram, Thomas N. | |
700 | 1 | _aLaForge, Raymond W. | |
999 |
_c2953 _d2953 |