000 00626nam a2200193 a 4500
008 110328s1999 a g 000 eng d
020 _a0070411751
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
245 0 0 _aMarketing 1999/2000 /
_cedited by John E. Richardson
250 _a1st ed.
260 _aGuilford :
_bDushkin / McGraw-Hill,
_c1999.
300 _ax,229p. :
_bill
520 0 _aBusiness
556 _a2004-05-13
650 1 7 _aMarketing
_2Spines
650 2 7 _aSocial marketing; Market research; Customer loyalty; Consumer behavior; Pricing; Distribution; Promotion
_2Spines
999 _c2974
_d2974