| 000 | 00880nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c3195 _d3195 |
||
| 020 | _a0026356015 | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aMason, Ralph E. _910986 |
|
| 245 | 0 | 0 |
_aMarketing : practices and principles / _cRalph E. Mason, Patricia Mink Rath, Stewart W. Husted, Richard L. Lynch |
| 250 | _a5th | ||
| 260 |
_aNew York : _bG lencoe / McGraw-Hill, _c1995. |
||
| 300 |
_axx,588p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _910987 |
| 650 | 2 | 7 |
_aConsumer market; Industrial market; Agricultural market; Global market; Marketing research; Product; Pricing; Wholesaling; Personal selling; Business management _910988 |
| 700 | 1 |
_aRath, Patricia Mink _910983 |
|
| 700 | 1 |
_aHusted, Stewart W. _910984 |
|
| 700 | 1 |
_aLynch, Richard L. _910989 |
|
| 942 | _cBK | ||