| 000 | 00816nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 110328s2005 a g 000 eng d | ||
| 020 |
_a0071238328 : _cTk.1956.50 |
||
| 040 |
_aBD-DhIUB _cBD-DhIUB |
||
| 082 | 0 | 4 |
_a658.56 _219 |
| 100 | 1 | _aLahmann, Donald R. | |
| 245 | 0 | 0 |
_aProduct management / _cDonald R. Lahmann, Russell S. Winer |
| 250 | _a4th | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2005. |
||
| 300 |
_axvi,494p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill / Irwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 556 | _a2005-04-18 | ||
| 650 | 1 | 7 |
_aProduct management _2Spines |
| 650 | 2 | 7 |
_aMarketing planning; Product strategy; Pricing; Promotions; Channel management; Marketing metrics _2Spines |
| 700 | 1 | _aWiner, Russell S. | |
| 830 | 0 | _aMcGraw-Hill / Irwin series in marketing | |
| 999 |
_c3327 _d3327 |
||