000 00672nam a2200229 a 4500
008 110328s1997 a g 000 eng d
020 _a0471166162
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aMurphy, Dallas
245 0 0 _aThe fast forward MBA in marketing /
_cDallas Murphy
250 _a1st ed.
260 _aNew York :
_bJohn Wiley,
_c1997.
300 _ax,278p. :
_bill
490 1 _aThe fast forward MBA series
520 0 _aBusiness
556 _a2005-06-28
650 1 7 _aMarketing - Handbook
_2Spines
650 2 7 _aMBA; Promotion; Action marketing
_2Spines
830 0 _aThe fast forward MBA series
999 _c3381
_d3381