000 00577nam a2200181 a 4500
999 _c3743
_d3743
020 _a8120328256 :
082 0 4 _a658.8
100 1 _aKotler, Philip
_920854
245 0 0 _aPrinciples of marketing /
_cPhilip Kotler, Gary Armstrong
250 _a11th
260 _aNew Delhi :
_bPrentice-Hall of India,
_c2006.
300 _axix,651+p. :
_bill.
520 0 _aBusiness
650 1 7 _aPrinciples of marketing
_920855
650 2 7 _aMarketing process; Consumers; Pricing strategies; Advertising; Sales promotion; Public relation
_920856
700 1 _aArmstrong, Gary
_9981
942 _cBK