| 000 | 00771nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c3752 _d3752 |
||
| 020 | _a0070581940 : | ||
| 082 | 0 | 4 | _a659.1 |
| 100 | 1 |
_aBelch, George E. _921198 |
|
| 245 | 0 | 0 |
_aAdvertising and promotion : an integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
| 250 | _a6th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _c2004. |
||
| 300 |
_axxvi,779+p : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aAdvertising _921199 |
| 650 | 2 | 7 |
_aMarketing communication; Sales promotion; Consumer behaviour; Direct marketing; International advertising. _921200 |
| 700 | 1 |
_aBelch, Michael A. _921201 |
|
| 942 | _cBK | ||