000 | 00822nam a2200253 a 4500 | ||
---|---|---|---|
008 | 110328s2001 a g 000 eng d | ||
020 | _a0072539097 | ||
040 |
_aBD-DhIUB _cBD-DhIUB |
||
082 | 0 | 4 |
_a658.8 _219 |
100 | 1 | _aBearden, William O. | |
245 | 0 | 0 |
_aMarketing : principles and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge |
250 | _a4th | ||
260 |
_aBoston : _bMcGraw-Hill /Irwin, _c2004. |
||
300 |
_axl,596p. : _bill |
||
490 | 1 | _aMcGraw -Hill /Irwin series in marketing | |
520 | 0 | _aBusiness | |
556 | _a2006-11-13 | ||
650 | 1 | 7 |
_aMarketing _2Spines |
650 | 2 | 7 |
_aIntegrated marketing; Personal selling _2Spines |
700 | 1 | _aIngram, Thomas N. | |
700 | 1 | _aLaForge, Raymond W. | |
830 | 0 | _aMcGraw -Hill /Irwin series in marketing | |
999 |
_c3985 _d3985 |