000 00822nam a2200253 a 4500
008 110328s2001 a g 000 eng d
020 _a0072539097
040 _aBD-DhIUB
_cBD-DhIUB
082 0 4 _a658.8
_219
100 1 _aBearden, William O.
245 0 0 _aMarketing : principles and perspectives /
_cWilliam O. Bearden, Thomas N. Ingram, Raymond W. LaForge
250 _a4th
260 _aBoston :
_bMcGraw-Hill /Irwin,
_c2004.
300 _axl,596p. :
_bill
490 1 _aMcGraw -Hill /Irwin series in marketing
520 0 _aBusiness
556 _a2006-11-13
650 1 7 _aMarketing
_2Spines
650 2 7 _aIntegrated marketing; Personal selling
_2Spines
700 1 _aIngram, Thomas N.
700 1 _aLaForge, Raymond W.
830 0 _aMcGraw -Hill /Irwin series in marketing
999 _c3985
_d3985