000 00900nam a2200229 a 4500
999 _c3986
_d3986
020 _a0078303974
082 0 4 _a658.8
100 1 _aFerese, Lois Schneider
_923457
245 0 0 _aMarketing essentials /
_cLois Schneider Ferese, Grady Kimbrell, Carl A. Woloszyk
250 _a1st ed.
260 _aNew York :
_bGlencoe/McGraw-Hill,
_c2003.
300 _axxviii,772p. :
_bill.
520 0 _aBusiness
650 1 7 _aMarketing
_923458
650 2 7 _aGlobal economies; Business; International marketing; International trade; Communication skills; Interpersonal skills; Management skills; Selling; Promotion; Distribution; Pricing; Marketing information management; Entrpreneurship; Finance.
_923459
700 1 _aKimbrell, Grady
_923460
700 1 _aWoloszyk, Carl A.
_923461
942 _cBK