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_aMarketing mix decisions : _bnew perspectives and practices / _ceditors Roger A. Kerin, Rob O'Regan. |
| 260 |
_aChicago, Ill. : _bAmerican Marketing Association, _cc2008. |
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| 300 |
_axvi, 196 p. : _bill. ; _e23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
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_aMarketing _91394 |
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_aMarketing _91395 |
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_aMarketing _91396 |
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_aKerin, Roger A. _91392 |
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_aO'Regan, Rob, _91393 |
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| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0815/2008015404.html |
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