000 00466cam a2200157 i 4500
020 _a9788131512319
082 _a658.8
100 1 _aPride, William M.
_91741
245 1 0 _aMarketing :
_bPlanning, implementation and control /
_cWilliam M. Pride, O. C. Ferrell.
260 _aNew delhi :
_bCengage Learning,
_c2010..
300 _a564 p. :
_bill. ;
_e24 cm.
504 _aIncludes index.
650 0 _aMarketing.
_91742
700 1 _aFerrell, O. C.,
_91743
942 _cBK
999 _c5223
_d5223