000 00567nam a2200181 a 4500
999 _c6190
_d6190
020 _a9780074713495
082 0 4 _a658.8342 N338c 2004
100 1 _aNeal, Cathy
_aPascale Quester
_aDel Hawkins
_96795
245 0 0 _aConsumer Behavior : Implications for Marketing Strategy /
250 _a4th ed.
260 _aAustralia:
_bIrwin/McGraw-Hill,
_c2004.
300 _axxxiii, 668p.:
_bill
_e25 cm.
490 1 _aIrwin series in marketing
520 0 _aBusiness
650 1 7 _aConsumer behavior
_9985
650 2 7 _aMarketing strategy; Product; Pricing
_96794
942 _cBK