| 000 | 00589cam a22001694a 4500 | ||
|---|---|---|---|
| 999 |
_c6232 _d6232 |
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| 020 | _a0749442832 | ||
| 082 | 0 | 0 | _a658.8343 K17n 2004 |
| 100 | 1 |
_aKapferer, Jean-Noël. _96983 |
|
| 245 | 1 | 4 |
_aThe New Strategic Brand Management : _bCreating and Sustaining Brand Equity Long Term / |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon ; _aSterling, VA. : _bKogan Page, _c2004. |
||
| 300 |
_axiv, 497 p. ; _e24 cm. |
||
| 500 | _aRev. ed. of: Strategic brand management. 1994? | ||
| 504 | _aIncludes bibliographical references (p. [471]-483) and index. | ||
| 650 | 0 |
_aBrand name products _96985 |
|
| 942 | _cBK | ||