000 00831nam a2200253 a 4500
999 _c627
_d627
020 _a0256139725
082 0 4 _a658.8342
100 1 _aHawkins, del I.
_915230
245 0 0 _aConsumer behavior : implications for marketing strategy /
_cdel I. Hawkins, Roger J. Best, Kenneth A. Coney
250 _a6th
260 _aChicago :
_bIrwin,
_c1995.
300 _axiv,649p. :
_bill
490 1 _aIrwin series in marketing
520 0 _aBusiness
650 1 7 _aConsumer behavior
_915231
650 2 7 _aMarketing strategy; Market surveys; Decision process; Marketing practice; Society
_915232
700 1 _aBest, Roger J.
_915233
700 1 _aConey, Kenneth A.
_915234
942 _cBK