000 00801nam a2200241 a 4500
999 _c630
_d630
020 _a0256259828 :
082 0 4 _a658.848
100 1 _aCateora, Philip R.
_911124
245 0 0 _aInternational marketing /
_cPhilip R. Cateora, John L. Graham
250 _a10th
260 _aBoston :
_bIrwin/McGraw-Hill,
_c1999.
300 _axxv,721p. :
_bill
490 1 _aIrwin/McGraw-Hill series in marketing
520 0 _aBusiness
650 1 7 _aInternational marketing
_915681
650 2 7 _aExport marketing; International business; Global markets; Marketing strategy
_915682
700 1 _aGraham, John L.
_915683
942 _cBK