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_c633 _d633 |
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| 020 | _a025611319X | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aBearden, William O. _915334 |
|
| 245 | 0 | 0 |
_aMarketing : principles and perspectives / _cWilliam O. Bearden, Thomas N. Ingram, Raymond W. Laforge |
| 250 | _a1st ed. | ||
| 260 |
_aChicago : _bIrwin, _c1995. |
||
| 300 |
_axlviii,631p. : _bill |
||
| 490 | 1 | _aIrwin series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _915335 |
| 650 | 2 | 7 |
_aBuying behavior; Marketing research; Product; Pricing; Marketing channels; Marketing communications _915336 |
| 700 | 1 |
_aIngram, Thomas N. _915337 |
|
| 700 | 1 |
_aLaforge, Raymond W. _915338 |
|
| 942 | _cBK | ||