| 000 | 00744nam a2200193 a 4500 | ||
|---|---|---|---|
| 999 |
_c635 _d635 |
||
| 020 | _a8175120150 : | ||
| 082 | 0 | 4 | _a658.8 |
| 245 | 0 | 0 | _aMarketing management handbook |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bGlobal Books Subscription Services, _c1998. |
||
| 300 | _axxi,327p. | ||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _916418 |
| 650 | 2 | 7 |
_aTrade; Target marketing; Product; Customer service; Marketing plan; Finance; Strategic marketing; Marketing communications; Marketing decisions; Marketing managers; Cost control; Marketing research; Corporate policy _916419 |
| 942 | _cBK | ||