| 000 | 00905nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c636 _d636 |
||
| 020 | _a8120314905 : | ||
| 082 | 0 | 4 | _a658.8001 |
| 100 | 1 |
_aKotler, Philip _917723 |
|
| 245 | 0 | 0 |
_aPrinciples of marketing / _cPhilip Kotler, Gary Armstrong |
| 250 | _a8th | ||
| 260 |
_aNew Delhi : _bPrentice-Hall of India, _c1999. |
||
| 300 |
_axvii,635p. : _bill _eCCD00001 : CCD00002 : CCD00016 : CCD00028 -- CCD00034 |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _917724 |
| 650 | 2 | 7 |
_aMarketing process; Strategic planning; Global marketing; Marketing research; Consumer market; Consumer behavior; Business market; Product; Pricing; Logistics management; Wholesaling; Marketing communication; Advertising; Sales promotion; Personal selling; Sales management; Direct marketing _917725 |
| 700 | 1 |
_aArmstrong, Gary _9981 |
|
| 942 | _cBK | ||