| 000 | 00799nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c637 _d637 |
||
| 020 | _a0070489475 | ||
| 082 | 0 | 4 | _a658.800722 |
| 100 | 1 |
_aGuiltinan, Joseph P. _915842 |
|
| 245 | 0 | 0 |
_aCases in marketing management / _cJoseph P. Guiltinan, Gordon W. Paul |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1991. |
||
| 300 |
_axii,435p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _915846 |
| 650 | 2 | 7 |
_aManagerial perspectives; Marketing strategies; Marketing programs; Coordination; Control _915847 |
| 700 | 1 |
_aPaul, Gordon W. _915848 |
|
| 942 | _cBK | ||