| 000 | 00767nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c640 _d640 |
||
| 020 | _a047158603X | ||
| 082 | 0 | 4 | _a658.8 |
| 100 | 1 |
_aDalrymple, Douglas J. _915244 |
|
| 245 | 0 | 0 |
_aBasic marketing management / _cDouglas J. Dalrymple, Leonard J. Parsons |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bJohn Wiley, _c1995. |
||
| 300 |
_axii,457p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _915248 |
| 650 | 2 | 7 |
_aMarketing strategy; Customers; Product; Forecasting; Pricing; Force management; Direct marketing; Advertising; Sales promotion; International marketing _915249 |
| 700 | 1 |
_aParsons, Leonard J. _915247 |
|
| 942 | _cBK | ||