| 000 | 00864nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c647 _d647 |
||
| 020 | _a0135770572 : | ||
| 082 | 0 | 4 | _a658.800722 |
| 100 | 1 |
_aQuelch, John A. _915913 |
|
| 245 | 0 | 0 |
_aCases in marketing management and strategy : an Asia-Pacific perspective / _cJohn A. Quelch, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan |
| 250 | _a1st ed. | ||
| 260 |
_aLondon : _bPrentice Hall, _c1996. |
||
| 300 |
_axi,507p. : _bill |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _915914 |
| 650 | 2 | 7 |
_aMarketing strategy; Marketing-Case studies; Marketing programs; Marketing effort _915915 |
| 700 | 1 |
_aLeong, Siew Meng _914561 |
|
| 700 | 1 |
_aAng, Swee Hoon _914560 |
|
| 700 | 1 |
_aTan, Chin Tiong _96735 |
|
| 942 | _cBK | ||