| 000 | 00815nam a2200229 a 4500 | ||
|---|---|---|---|
| 999 |
_c653 _d653 |
||
| 020 | _a0071159510 : | ||
| 082 | 0 | 4 | _a658.84 |
| 100 | 1 |
_aMcDonald, William J. _915887 |
|
| 245 | 0 | 0 |
_aDirect marketing : an integrated approach / _cWilliam J. McDonald |
| 250 | _a1st ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1998. |
||
| 300 |
_axviii,532p. : _bill |
||
| 490 | 1 | _aMarketing and advertising series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aDirect marketing _915888 |
| 650 | 2 | 7 |
_aMarketing strategy; Target marketing; Database marketing; Creative strategy; Telemarketing; International marketing; Profitability _915889 |
| 942 | _cBK | ||