| 000 | 00781nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c665 _d665 |
||
| 020 | _a0256261903 : | ||
| 082 | 0 | 4 | _a658.8342 |
| 100 | 1 |
_aPeter, J. Paul _917756 |
|
| 245 | 0 | 0 |
_aConsumer behavior and marketing strategy / _cJ. Paul Peter, Jerry C. Olson |
| 250 | _a5th | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1999. |
||
| 300 |
_axxv,545p. : _bill |
||
| 490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aConsumer behavior _917757 |
| 650 | 2 | 7 |
_aMarketing strategy; Product; Sales promotion; Pricing _917758 |
| 700 | 1 |
_aOlson, Jerry C. _914244 |
|
| 942 | _cBK | ||