| 000 | 00854nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c666 _d666 |
||
| 020 | _a8176490709 : | ||
| 082 | 0 | 4 | _a658.802 |
| 100 | 1 |
_aWilson, Richard M.S. _916454 |
|
| 245 | 0 | 0 |
_aStrategic marketing management : planning, implementation and control / _cRichard M.S. Wilson, Colin Gilligan |
| 250 | _a2nd | ||
| 260 |
_aNew Delhi : _bViva Books, _c1999. |
||
| 300 |
_axx,827p. : _bill |
||
| 490 | 1 | _aBH the marketing series | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing management _916455 |
| 650 | 2 | 7 |
_aStrategic marketing; Marketing auditing; Productivity; Market; Customer; Pricing; Sales promotion; Management control _916456 |
| 700 | 1 |
_aGilligan, Colin _916457 |
|
| 942 | _cBK | ||