| 000 | 00835nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c669 _d669 |
||
| 020 | _a0256218943 : | ||
| 082 | 0 | 4 | _a658.848 |
| 100 | 1 |
_aMeloan, Taylor W. _914575 |
|
| 245 | 0 | 0 |
_aInternational and global marketing : concepts and cases / _cTaylor W. Meloan, John L. Graham |
| 250 | _a2nd | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c1998. |
||
| 300 |
_axvi,439p. : _bill |
||
| 490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aInternational marketing _914576 |
| 650 | 2 | 7 |
_aGlobal marketing; Export marketing; Marketing strategies; Sales promotion; Pricing _914577 |
| 700 | 1 |
_aGraham, John L. _914578 |
|
| 942 | _cBK | ||