| 000 | 00705nam a2200217 a 4500 | ||
|---|---|---|---|
| 999 |
_c6801 _d6801 |
||
| 020 | _a9781292341132 | ||
| 082 | 0 | 4 | _a658.8001 K81p 2021 |
| 100 | 1 |
_aKotler, Philip : _aGary Armstrong _99674 |
|
| 245 | 0 | 0 | _aPrinciples of marketing / |
| 250 | _a18th (Global) Edition | ||
| 260 |
_aUK: _bPearson, _c2021. |
||
| 300 |
_a728p. : _bill _e26 cm. |
||
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _99675 |
| 650 | 2 | 7 |
_aMarketing process; Marketing opportunities; Marketing strategies; Marketing mix; Managing marketing _99676 |
| 942 | _cBK | ||