| 000 | 00848nam a2200241 a 4500 | ||
|---|---|---|---|
| 999 |
_c697 _d697 |
||
| 020 | _a0070387672 : | ||
| 082 | 0 | 4 | _a658.8342 |
| 100 | 1 |
_aLoudon, David L. _918571 |
|
| 245 | 0 | 0 |
_aConsumer behavior : concepts and applications / _cDavid L. Loudon, Albert J. Della Bitta |
| 250 | _a4th | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1993. |
||
| 300 |
_axxiii,788p. : _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aConsumer behavior _926420 |
| 650 | 2 | 7 |
_aMarketing management; Social marketing; Demarketing; Consumer education; Purchasing process; Consumerism _926421 |
| 700 | 1 |
_aBitta, Albert J. Della _918574 |
|
| 942 | _cBK | ||