| 000 | 00818nam a2200253 a 4500 | ||
|---|---|---|---|
| 999 |
_c7161 _d7161 |
||
| 020 | _a9780072553727 | ||
| 082 | 0 | 4 | _a658.8 E83m 2004 |
| 100 | 1 |
_aEtzel, Michael J. _911781 |
|
| 245 | 0 | 0 |
_aMarketing / _cMichael J. Etzel, Bruce J. Walker, William J. Stanton |
| 250 | _a13th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw-Hill, _c2004. |
||
| 300 |
_axxi, 650p.: _bill |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 520 | 0 | _aBusiness | |
| 650 | 1 | 7 |
_aMarketing _911785 |
| 650 | 2 | 7 |
_aMarkets; Product; Price; Distribution; Sales promotion; International marketing _911786 |
| 700 | 1 |
_aWalker, Bruce J. _911787 |
|
| 700 | 1 |
_aStanton, William J. _910826 |
|
| 942 | _cBK | ||