| 000 | 01378cam a2200361 a 4500 | ||
|---|---|---|---|
| 999 |
_c7646 _d7646 |
||
| 020 | _a0256060096 | ||
| 020 | _a0256065632 (computer disk) | ||
| 082 | 0 | 0 | _a658.8 M478e 1988 |
| 100 | 1 |
_aMcCarthy, E. Jerome _914021 |
|
| 100 | 1 |
_aWilliam D. Perreault, Jr. _914024 |
|
| 245 | 1 | 0 | _aEssentials of marketing / |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1988. |
||
| 300 |
_axvi, 512 p. : _bill. (some col.) ; _e1 computer disk (5 1/4 in.). |
||
| 500 | _aComputer disk contains PLUS software for the computer-aided problems for use with Essentials of marketing, 4th ed. | ||
| 500 | _aSystem requirements for computer disk (version 1.1a): IBM-PC; 128K; DOS 2.0 or later. | ||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 475-491. | ||
| 650 | 0 |
_aMarketing. _914025 |
|
| 942 | _cBK | ||