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Strategic advertising campaigns /

Schultz, Don E.

Strategic advertising campaigns / Don E. Schultz, Beth E. Barnes - 4th - Lincolnwood, Ill. : NTC Business Books, 1995. - xxvi,370p. : ill

Business

ISBN: 0844230154

Subjects--Topical Terms:
Strategic advertising
Advertising campaigns; Consumer research; Campaign strategy; Communication; Sales promotion; Direct marketing; Media; Campaign management

Dewey Class. No.: 659.113

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