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Marketing : best practices /

Czinkota, Michael R., (et al.)

Marketing : best practices / Michael R. Czinkota - 1st ed. - Fort Worth : Dryden Press, 2000. - xxvii,657p. : ill

Business

ISBN: 0030211093 :

Subjects--Topical Terms:
Marketing
Marketing environment; International marketing; Marketing research; Information systems; Consumer behavior; Business marketing; Product; Distribution; Marketing communication; Pricing; Internet

Dewey Class. No.: 658.8

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