Normal view MARC view ISBD view

Advertising /

White, Roderick

Advertising / Roderick White - 4th - London : McGraw-Hill, 2000. - vii,317p. : ill - Marketing and advertising series .

Business

ISBN: 0077094581 :

Subjects--Topical Terms:
Advertising
Planning advertisement; Media; Campaign; Economics; Society; Globalization; Glocal advertising; Local advertising; Communication; Technology; Consumer

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

CIU Library and Learning Resources Centre (LLRC)

Advertising /