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Marketing in the new millennium : 36 trends that will change business and marketing /

Xavier, M.J.

Marketing in the new millennium : 36 trends that will change business and marketing / M.J. Xavier - 1st ed. - New Delhi : Vikas Publishing House, 2000. - xi,264p. : ill

Business

ISBN: 8125906940 :

Subjects--Topical Terms:
Marketing
Business; Quality management; Strategic management; Information technology; Market research; Advertising; E-commerce; E-business; Mass marketing

Dewey Class. No.: 658.8

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Marketing in the new millennium : 36 trends that will change business and marketing /