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Public relations : strategies and tactics /

Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Phillip H. Ault, Warren K. Agee - 5th - New York : Longman, 1997. - xxiv,584p. : ill

Business

ISBN: 0321015479

Subjects--Topical Terms:
Public relations
Public relation strategies; Public relation tactics; Communication

Dewey Class. No.: 659.2

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Public relations : strategies and tactics /