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Advertising /

Jefkins, Frank

Advertising / Frank Jefkins, Daniel Yadin - 4th - Harlow, England : Financial Times/Prentice Hall, 2000. - xxi,394p. : ill

Business

ISBN: 8178080893 :

Subjects--Topical Terms:
Advertising
Marketing; Communication; Advertising agency; Advertising media; Sales promotion; Sponsorship; Copywriting; Typography; Printing; Public relation; Corporate advertising; Advertising-Research; Advertising-Law and ethics; Advertising campaign; Internet

Dewey Class. No.: 659.1

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