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Strategic marketing /

Cravens, David W.

Strategic marketing / David W. Cravens - 6th - Boston : McGraw-Hill/Irwin, 2000. - xvi,752p. : ill - The Irwin/McGraw-Hill series in marketing .

Business

ISBN: 007116945 :

Subjects--Topical Terms:
Strategic marketing
Marketing management; Marketing strategy; Sales promotion; Advertising; Direct marketing

Dewey Class. No.: 658.802

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