Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 5th - Boston : McGraw-Hill/Irwin, 2001. - xx,795+p. : ill - The McGraw-Hill series in marketing .
Business
0071180265 :
Advertising
Marketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertising
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch - 5th - Boston : McGraw-Hill/Irwin, 2001. - xx,795+p. : ill - The McGraw-Hill series in marketing .
Business
0071180265 :
Advertising
Marketing communication; Sales promotion; Consumer behavior; Direct marketing; International advertising
659.1