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Strategic marketing management cases /

Cravens, David W.

Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden - 6th - Boston : Irwin/McGraw-Hill, 2000. - xvi,624p. : ill - The Irwin/McGraw-Hill series in marketing .

Business

ISBN: 0071161759 :

Subjects--Topical Terms:
Strategic marketing management
Marketing management-Cases; Market orientation; Marketing program development; Marketing strategy

Dewey Class. No.: 658.8020722

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Strategic marketing management cases /