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Advertising campaign strategy : a guide to marketing commpunication plan /

Parente, Donald

Advertising campaign strategy : a guide to marketing commpunication plan / Donald Parente - 2nd - Fort Worth : Harcourt Brace College Publishers, 2000. - xxi,371p. : ill - The Dryden Press series in marketing .

Business

ISBN: 003021114X :

Subjects--Topical Terms:
Advertising
Campaign strategy; Marketing communication; Communication strategy

Dewey Class. No.: 659.113

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Advertising campaign strategy : a guide to marketing commpunication plan /