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Deep branding on the internet : applying heat and pressure online to ensure a lasting brand /

Braunstein, Marc

Deep branding on the internet : applying heat and pressure online to ensure a lasting brand / Marc Braunstein, Edward H. Levine - 1st ed. - Singapore : Addison Wesley Longman, 2000. - xx,380p. : ill

Business

ISBN: 817808225X :

Subjects--Topical Terms:
Brand name products
Internet marketing; Marketing communication; Online customer; Online sales promotion

Dewey Class. No.: 658.800285

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Deep branding on the internet : applying heat and pressure online to ensure a lasting brand /