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The media of mass communication /

Vivian, John

The media of mass communication / John Vivian - 4th - Boston : Allyn and Bacon, 1997. - xviii,526p. : ill

Communication

ISBN: 020519432X :

Subjects--Topical Terms:
Media
Mass communication; Mass media; Journalism; Public relation; Advertising; Media research; Society; Political condition

Dewey Class. No.: 302.2

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The media of mass communication /