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Cross-culture business behavior : marketing,negotiating and managing accross cultures /

Gesteland, Richard R.

Cross-culture business behavior : marketing,negotiating and managing accross cultures / Richard R. Gesteland - 1st ed. - New Delhi : Viva Books, 2000. - 282p. : ill

Business

ISBN: 817649156X :

Subjects--Topical Terms:
Business behavior
International business; Marketing; Negotiations; Business culture; Business protocol

Dewey Class. No.: 658.049

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Cross-culture business behavior : marketing,negotiating and managing accross cultures /