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Marketing communication /

Blythe, Jim

Marketing communication / Jim Blythe - 1st ed. - Harlow, England : Financial Times/Prentice Hall, 2000. - ill

Business

ISBN: 8178081229 :

Subjects--Topical Terms:
Marketing communication
Communication in marketing; Advertising; Public relation; Direct marketing; Database marketing; Sales promotion; Sales management

Dewey Class. No.: 658.802

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Marketing communication /