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Value-added public relations : the secret weapon of integrated marketing /

Harris, Thomas L.

Value-added public relations : the secret weapon of integrated marketing / Thomas L. Harris - 1st ed. - Lincolnwood, Ill. : NTC Business Books, 2000. - xiii,314p. : ill

Business

ISBN: 0844234125 :

Subjects--Topical Terms:
Public relations
Integrated marketing; Marketing communication; Value added customer service; News products; Advertising; Sales promotion

Dewey Class. No.: 659.2

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Value-added public relations : the secret weapon of integrated marketing /