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The brand marketing book : creating, managing, and extending the value of your brand /

Marconi, Joe

The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi - 1st ed. - Lincolnwood, Ill. : NTC Business Books, 2001. - xv,247p. : ill - American Marketing Association .

Business

ISBN: 0844222577 :

Subjects--Topical Terms:
Brand marketing
Brand name products

Dewey Class. No.: 658.827

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