Strategic brand communication campaigns /
Schultz, Don E.
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes - 5th - Lincolnwood, Ill. : NTC Business Books, 2001. - xxii,378p. : ill
Business
0844229520 :
Brand communication
Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management
658.802
Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes - 5th - Lincolnwood, Ill. : NTC Business Books, 2001. - xxii,378p. : ill
Business
0844229520 :
Brand communication
Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management
658.802