CIU Library and Learning Resources Centre (LLRC)

Strategic brand communication campaigns /

Schultz, Don E.

Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes - 5th - Lincolnwood, Ill. : NTC Business Books, 2001. - xxii,378p. : ill

Business

0844229520 :


Brand communication
Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management

658.802
@CIU Library and Learning Resources Centre (LLRC)
Home | Contact | Privacy