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Strategic brand communication campaigns /

Schultz, Don E.

Strategic brand communication campaigns / Don E. Schultz, Beth E. Barnes - 5th - Lincolnwood, Ill. : NTC Business Books, 2001. - xxii,378p. : ill

Business

ISBN: 0844229520 :

Subjects--Topical Terms:
Brand communication
Campaign; Marketing communication; Consumer behavior; Communication strategy; Campaign strategy; Campaign management

Dewey Class. No.: 658.802

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