Principles of services marketing /
Palmer, Adrian
Principles of services marketing / Adrian Palmer - 3rd - London : McGraw-Hill, 2001. - xvi,516p. : ill - Marketing series .
Business
0071189769 :
Services marketing
Service quality; Marketing information systems; Relationship marketing; Internal marketing; International marketing; Service promotion
658.8
Principles of services marketing / Adrian Palmer - 3rd - London : McGraw-Hill, 2001. - xvi,516p. : ill - Marketing series .
Business
0071189769 :
Services marketing
Service quality; Marketing information systems; Relationship marketing; Internal marketing; International marketing; Service promotion
658.8