CIU Library and Learning Resources Centre (LLRC)

Brand management : the Indian context /

Moorthi, Y L R

Brand management : the Indian context / Y L R Moorthi - 1st ed. - New Delhi : Vikas Publishing, 2000. - xi,171p. : ill

Business

8125907394 :


Brand management
Brand success; Brand equity; Brand personality; Brand emage

658.827
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