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Brand management : the Indian context /

Moorthi, Y L R

Brand management : the Indian context / Y L R Moorthi - 1st ed. - New Delhi : Vikas Publishing, 2000. - xi,171p. : ill

Business

ISBN: 8125907394 :

Subjects--Topical Terms:
Brand management
Brand success; Brand equity; Brand personality; Brand emage

Dewey Class. No.: 658.827

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Brand management : the Indian context /