Brand management : the Indian context /
Moorthi, Y L R
Brand management : the Indian context / Y L R Moorthi - 1st ed. - New Delhi : Vikas Publishing, 2000. - xi,171p. : ill
Business
8125907394 :
Brand management
Brand success; Brand equity; Brand personality; Brand emage
658.827
Brand management : the Indian context / Y L R Moorthi - 1st ed. - New Delhi : Vikas Publishing, 2000. - xi,171p. : ill
Business
8125907394 :
Brand management
Brand success; Brand equity; Brand personality; Brand emage
658.827