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Cases in European marketing management /

Quelch, John A.

Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe - 1st ed. - Boston, Mass. : Irwin/McGraw-Hill, 1994. - xiii,525p. : ill - Irwin series in marketing .

Business

ISBN: 0256157227

Subjects--Topical Terms:
Marketing management
Marketing management-Case studies; Marketing reseaarch; Communication policy; Pricing policy; Product policy; Marketing strategy; Marketing organization

Dewey Class. No.: 658.800940722

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